“Personally, I like it more” than Tarte’s, one of these associates told us. Its Best Skin Ever Full Coverage Multi-Use Concealer is a 16-dollars-cheaper dupe for Tarte’s Shape Tape, which used to be a best seller at Sephora (though the company no longer stocks it). As one put it, “Honestly, when people are being cheap, Sephora Collection is the only way to go.” (We guarantee that no one was being paid to say this.) None of the employees had anything bad to say about the collection when we asked about its shortcomings. And in general, employees seem to think of the house brand as an assortment of products on par with all your favorite drugstore items, only with a more statusy name. Three beauty advisers recommended Sephora Collection for all your dupe needs. Sephora Collection is the employee go-to for dupes. (These products have also been returned a noticeable amount by customers, our source said.) Some other items that don’t live up to the hype, according to employees, include the Refy Brow Tint Eyebrow Gel, which “gets so much sticky product on it that it makes brows look smudged and unnatural” Merit’s new foundation stick, which we were told feels dry and doesn’t blend easily and Milk Makeup Hydro Grip Primer, which apparently causes most foundation to pill. “I’ve used it on clients before doing their makeup and have found the under eye to look slightly cakey and ‘pill,’ which I’ve heard clients tell me they’ve also experienced.” “It contains silicates - similar to silicone - which tighten skin very quickly, but it can be pretty drying for some people as well as feel very sticky,” she said. Our source doesn’t call it a bad product per se, just one that isn’t right for everyone. Customers raced to the shelves to buy it up. The product went viral back in 2021 mostly due to one shocking review on TikTok that showed the product tightening a person’s under-eye bags in real time. She pointed us to the Peter Thomas Roth Instant FirmX Eye Temporary Eye Tightener as an example. “I’ve seen so many people buy products that they saw on TikTok even though it definitely isn’t right for their skin,” said one beauty adviser. Just because it went viral doesn’t mean it’s good. In exchange, we got their insider wisdom on the cultish hair tool that keeps getting returned, the TikTok-recommended products that are actually worth it, and what happens to the items you return. But if you consult actual Sephora employees - or “beauty advisers,” as they’re called by the company - they’ll tell you that plenty of their favorite products aren’t the most expensive ones or even the ones that have gone most viral.įor this story, we talked to nine Sephora employees, many of whom are trained and licensed makeup artists or skin-care experts and all of whom spoke on the condition of anonymity. You also don’t want to miss out on that trendy new thing you saw on TikTok. There are thousands of products to sort through, and you want to make sure you’re buying the exfoliator or mascara or foundation that makes you look and feel your best, especially when each thing costs $50. The whole experience of shopping at Sephora can feel relatively high stakes even with the generous return policy. Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.Photo-Illustration: The Strategist Photos: Retailers, Getty Images From just £5.39, you can’t really go wrong. That’s why I’m always up for trying similar products that come in at a way cheaper price.Īmid the cost of living crisis, we have to save our pennies where we can.Īfter some research and trial and error, here are the best dupes for Charlotte Tilbury I could find. I don’t know about you, but I can’t bear spending hundreds on make-up only to have to throw it out a few months later when it reaches its sell-by date. Drugstore brands like NYX, No 7 and Rimmel are giving Charlotte Tilbury a run for its money with dupes for the brand’s Pillow Talk lipstick, Flawless Filter foundation, Airbrush Flawless Finish Setting Powder and Ecstasy Cheek to Chic Blush.
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